2D barcodes: Elevating the self-scanning experience
The two-dimensional barcode is here to stay. Make sure to use the next generation of barcodes to their fullest potential—and combine them with self-scanning for an optimal shopping experience.
The traditional one-dimensional barcode has been a staple in manufacturing, supply chain management, and retail for more than half a century. However, the 2D barcode is a natural next step—enabling greater information sharing and improved tracking. As new rules and regulations call for increased transparency, two-dimensional barcodes are a strong way to meet these emerging requirements.
The rise of 2D barcodes
What are 2D barcodes?
As the name suggests, 2D barcodes are two-dimensional barcodes, meaning that they can store data both horizontally and vertically. The 2D barcodes come in various forms, such as QR codes and Data Matrix, and can be scanned from any direction.
2D barcodes and self-scanning
How will 2D barcodes affect retail solutions such as self-scanning? This will have implications for both hardware and software: hardware must be capable of scanning 2D barcodes, and self-scanning software must be smart enough to make the most of the additional information.
The possibilities with 2D barcodes
Benefits of 2D barcodes
Although the switch from 1D to 2D barcodes is a large and complex project, the shift will bring significant benefits for everyone in the supply chain—from manufacturers to end users. Here are some of the most prominent advantages of 2D barcodes.
Discover GS1 Digital Link
With GS1 Digital Link, it is possible for both retailers and their customers to gain valuable information—just by scanning a single barcode! This new standard from GS1 will roll out shortly, are you ready for GS1 Digital Link?
