Frequently asked questions about self-scanning
Common questions about self-scanning
Self-scanning is a self-service technology that has gained significant popularity over the past decade—and more retailers are implementing this solution worldwide. Here are some of the most common questions related to self-scanning.
What is self-scanning?
Self-scanning means that the shopper scans their items during the shopping trip. It is a form of self-service technology in which shoppers handle all or part of the purchasing process on their own.
How does self-scanning work?
Self-scanning works like this: the shopper use a smartphone or self-scanning unit to scan their items during the shopping trip.
The items can be packed as the shopping trip goes on, since they do not need to be unpacked at the exit.
The total sum to pay, as well as applied discounts and other information, is always visible on the screen of the self-scanning unit.
To complete the trip, the shopper pay at a designated checkout area and exit the store.
How to self-scan?
Use a smartphone or a dedicated scanning device, scan the items during the shopping trip, and pay in the end. For smartphone self-scanning, a specific app is required. For dedicated device self-scanning, scanners can usually be picked up at the store entrance.
What is a scanning device?
A scanning device is used to scan products during the shopping trip. This is either the shopper’s own smartphone, or a dedicated self-scanning unit. What kind of device is used depends on the self-scanning setup implemented by the retailer.
What is a mobile scanner?
A mobile scanner is a scanner that is portable - for self-scanning, the mobile scanner is either a smartphone or a dedicated hand-held scanning unit. These are used for scanning items throughout the shopping trip.
What are the benefits of self-scanning?
Some of the key benefits of self-scanning include:
Shorter queues for payment and checkout
The ability to skip the traditional cashier and conveyor belt
No need to unpack and repack items at the store exit
Minimal social interaction, if preferred
The convenience of packing items throughout the shopping trip, instead of all at once at the end
There are also benefits with self-scanning for the retailer.
What are the drawbacks with self-scanning?
Some of the concerns about self-scanning is that it reduces personal interactions, and makes it harder for retailers to track consumer behaviour. However, there are ways to tackle this - for instance by allocating staff to assist with enquiries throughout the store, and to enable self-scanning only for registered store members.
Does self-scanning increase shrinkage?
Not if it’s implemented correctly. Shrinkage remains one of the biggest challenges for retailers worldwide, which is why it's important to distinguish between internal and external shrinkage. External shrinkage—such as shoplifting or organized retail crime—does not necessarily increase with self-scanning, as there are several ways for retailers to stay in control.
For example, membership-based access, as well as algorithmic or geo-based control triggers, can be highly effective in managing and reducing shrinkage risks.
How to implement self-scanning?
Self-scanning is implemented by installing the necessary software and hardware.
For self-scanning with a dedicated device, both hardware and software is required.
For smartphone self-scanning, it is possible to integrate the self-scanning feature with an existing store app.
Both options come with their own benefits, and should be reviewed carefully before implementation.
Is self-scanning only for supermarkets and grocery stores?
No, self-scanning can be used in all types of retail stores—as long as the items can be scanned and carried out by the shopper. There has been growing interest in self-scanning among various retailers, including clothing stores, convenience stores, and hardware stores.
What is EasyShop?
EasyShop is a self-scanning software provided by Datema Retail Solutions. It is used by retailers all over Europe, and compatible with both smartphones and dedicated self-scanning devices.
