Retail articles
Dive into the world of retail - from consumer behaviour and shopping habits to articles about the latest retail innovations!
Generation Alpha: Digital natives with a passion for shopping
The members of Generation Alpha are already showing a strong willingness to shop. What are their shared characteristics, and how does this influence their shopping behaviour? Learn more here!
The shopping behaviour of Generation Z
The members of Generation Z are getting older - and with that, their purchasing power increases! But what are the preferences of these individuals, and how can retailers attract Gen Z customers, and gain their loyalty? Learn more about Generation Z shoppers here!