Omnichannel retail
The two-dimensional barcode is here to stay. Make sure to use the next generation of barcodes to their fullest potential—and combine them with self-scanning for an optimal shopping experience.
The traditional one-dimensional barcode has been a staple in manufacturing, supply chain management, and retail for more than half a century. However, the 2D barcode is a natural next step—enabling greater information sharing and improved tracking. As new rules and regulations call for increased transparency, two-dimensional barcodes are a strong way to meet these emerging requirements.
What are 2D barcodes?
As the name suggests, 2D barcodes are two-dimensional barcodes, meaning that they can store data both horizontally and vertically. The 2D barcodes come in various forms, such as QR codes and Data Matrix, and can be scanned from any direction.
2D barcodes and self-scanning
How will 2D barcodes affect retail solutions such as self-scanning? This will have implications for both hardware and software: hardware must be capable of scanning 2D barcodes, and self-scanning software must be smart enough to make the most of the additional information.
Data capture for seamless omnichannel experiences
Delivering a smooth omnichannel experience starts with accurate and reliable data at every stage of the customer journey. With the right data foundation in place, retailers can create more personalized, consistent interactions that benefit both shoppers and the business.
Retail data capture:
Maximize consumer benefits
Thanks to new retail technologies it is possible to get an even better picture of who the shoppers is – and provide a better retail experience.
Retail data activation:
The power of personalization
When done right, personalization not only boosts sales but also strengthens customer loyalty and increases store preference.
Retail in the age of self-service:
Are staff members still needed?
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
